Studies from IDG Entertainment and IDC to provide new insight into
  evolving face of gamers and tomorrow’s video game retail landscape

FRAMINGHAM, Mass.–Aug. 14, 2007–IDG World Expo today announced
that two new studies from IDG Entertainment (IDGE) and research firm
IDC profiling today’s gamers and the future of the video game market
will be presented at Entertainment for All(TM) Expo (E for All(TM))
(www.eforallexpo.com), to be held October 18-21 at the Los Angeles
Convention Center. The research findings, which will be shared
in-depth with video game retailers and provided to the media in
top-line form, will reveal new insights into gamers’ tastes and
purchasing behaviors, as well as the evolution of the video game
market.

    IDG Entertainment has spent 18 years studying game buyers to
better understand what gamers have in common and how they differ.
Through careful psychographic analysis, IDGE has divided gamers into
five distinct segments and will share its findings about this
ever-growing and evolving population.

    “Today’s gamers have increasingly diverse needs and expectations,”
said Simon Tonner, Marketing Director, IDG Entertainment.
“Understanding gamers is more complex and more critical than ever for
anyone involved with the interactive entertainment industry. This
research will provide brand new data and a depth of methodology that
make it truly unique. E for All Expo will be the center of the game
universe in October, making it the perfect place to release this
research.”

    IDC Research will complement the IDGE psychographic gaming study
with results from its latest study, Worldwide Connected Console
2007-2011, which provides key data on the console gaming market and
how it will impact video game sales opportunities for retailers,
publishers, and console manufacturers. Special analysis presented at E
for All will focus on the impact downloadable content and episodic
games will have on the video game market and what retailers and others
need to do to prepare for these advancements.

    “IDC will present the most comprehensive research that forecasts
revenue derived only from online consoles,” said Billy Pidgeon,
program manager of consumer markets, gaming for IDC. ” It is more
critical than ever that those in the industry are prepared and are
taking advantage of the changes in gaming technology and distribution,
and these studies provide important insight in that regard.”

    IDGE and IDC will present their in-depth findings on Friday,
October 19 during an informal, round table-style discussion and Q&A
with retail buyers. Top-line data will be released to the media
immediately afterward. Sample questions IDGE and IDC will answer
include:

    –  Who is buying the Wii(TM) console and how are they changing
        the face of the market?

    –  What are the top three things gamers are looking for in their
        next game?

    –  Which gamers are embracing the Xbox 360(TM) or PlayStation(R)3
        as the center of their digital household?

    “E for All Expo is all about gamers, and this new research will
provide an unprecedented level of understanding about this important
market segment,” said Mary Dolaher, CEO of IDG World Expo. “With an
increased level of interest in games and the rapid pace at which new
game technology is being created, we are thrilled to work with IDGE
and IDC to provide this important new element of E for All.”

    About E for All(TM) (www.EforAllExpo.com)

    Produced by IDG World Expo, Entertainment for All(TM) Expo (E for
All(TM)) is North America’s premiere video game event. A celebration
of video games and the people who play them, the event will bring
together the entire game community, from consumers and media to
publishers, developers and retailers. The Expo will feature exhibits
from leading interactive entertainment companies that will allow
consumers to try and buy the newest and hottest video games and
gadgets. Other event highlights include the World Series of Video
Games (WSVG) competitive gaming tournament, the acclaimed Video Games
Live(TM) concert, celebrity appearances, the Game Developers
Conference (GDC) Game Careers Seminar, and “Into the Pixel,” an
exhibition of video game art. E for All will be held October 18-21,
2007, at the Los Angeles Convention Center. For more information,
please visit www.eforallexpo.com.